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Independent · Full-stack · Since 2012

The independent platform for publishers and advertisers.

Publishers earn more from the inventory they already have. Advertisers reach premium audiences worldwide, transparently, with no holdco games and no hidden margins.

For Publishers → For Advertisers →

Lupon Ads · Audience explorer Live

Addressable users

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High-intent shoppers 24,180,000

In-market: Auto 38,400,000

Premium news readers 31,260,000

Addressable IDs across the Lupon network. Illustrative.

Lupon co-pilot

High-intent auto shoppers detected in your top markets. Create a segment?

Create segment

      2.34B+ pageviews/mo
      ·
      5,000+ publishers
      ·
      50 demand partners
      ·
      Worldwide reach
    

One platform. Every side of the open web.

Publishers

Earn more from your inventory.

A second auction on top of your stack, written +10% minimum on eligible inventory.

For Publishers →

Advertisers

Buy premium local inventory, directly.

Reach premium audiences worldwide, transparent, no hidden margins.

Explore Lupon Ads →

Media Owners

Monetize without building an ad team.

Managed access to demand and yield tools, run by Lupon on your behalf.

Talk to us →

Agencies

Add reach and revenue for your clients.

Agency-to-advertiser scoping with transparent reporting.

The Platform

Everything Lupon runs, in one independent layer.

Second-auction layer (DAB+)Live

Incremental revenue on engaged sessions, written +10% minimum on eligible inventory. Deep dive at dynamicadboost.com.

Lupon Ads (DSP)Live

Buy premium local inventory. Audience explorer, segments, campaigns, and reporting, built for advertisers.

Lupon co-pilot (AI, MCP)Live

An AI assistant built into Lupon Ads that suggests segments, spots high-intent audiences, and optimizes budget. Runs over MCP, so it works inside Claude, Cursor, and other MCP clients.

AI ScanLive

Scan any site's ad setup: ads.txt, sellers.json, and supply chain. Listed in the IAB Tech Lab Agent Registry and available via MCP.

First-party audiences (CDP)Live

Build and own first-party segments across the Lupon network. Addressability without third-party cookies.

Floor optimization (Floor AI)Live

Machine-learned floor prices per placement, so inventory never clears below value.

Reporting & analyticsLive

Every bid, fee, and partner visible. Measured in your own numbers.

Independent, full-stack, and protocol-native. One layer connecting publishers and advertisers across the open web.

See the publisher stack →

The Wedge

Built for the agentic web.

The next era of advertising runs on agents and protocols, not dashboards alone. Lupon already operates there. Our AI Scan is listed in the IAB Tech Lab Agent Registry, our co-pilot and tools run natively over MCP, and both the publisher and advertiser sides of Lupon can be driven by an AI agent in a conversation. While others bolt AI onto old systems, Lupon is independent, publisher and advertiser aligned, and protocol-native by design.

        IAB Tech Lab Agent Registry·
        MCP-native·
        Lupon co-pilot·
        Dynamic AdBoost+ Prebid module·
        Independent since 2012
      

MCP · lupon-mcp-server Connected

> create a high-intent auto segment in Sarajevo
→ lupon.create_segment({ geo: "Sarajevo", intent: "auto", tier: "high" })
✓ segment created · 184,200 addressable users
> scan novi.ba supply chain
→ lupon.ai_scan({ domain: "novi.ba" })
✓ 4 issues found · ads.txt, sellers.json, 2 redundant paths
Lupon co-pilot: want me to fix the supply paths?

Lupon tools exposed over MCP. Drive the platform from Claude, Cursor, or any MCP client.

create_segment ai_scan get_audience

Why Lupon

Independent

Not owned by a DSP or holdco. Our incentives match yours, on both sides.

Transparent

Every bid, fee, and partner visible. No hidden margins.

Premium reach

Deep reach across premium publishers worldwide, with global demand connected.

See it from your side.

Publishers

Scan your inventory, free.

See exactly what your ad setup looks like: ads.txt, sellers.json, and supply chain, in seconds.

Scan your inventory free →

Advertisers

Explore Lupon Ads.

Open the audience explorer and AI co-pilot. Premium local inventory, transparent, no hidden margins.

Explore Lupon Ads →